So the end users, the employees of the company, and the company that wants to see outcomes and wants it to be easy to deploy to make it available to their teams. They discuss how to handle a spike in acquisition, building a lifestyle subscription business with no outside capital, and how to create a “tribe” of highly engaged members. Everything you need to livestream. So really focused on quarterly goals or product centric, honestly, where the love of the engineer, the love of the person who’s coming up with the content is most important, even more important than what the customer might actually need. So, like, you know, I need to find something new”. What do they hate about working with me? In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to … Jennifer Mazzon [00:32:06] Employees really like my energy and my ability to help make order out of chaos. For the debut of The Thrive Global podcast, Thrive Global founder and CEO Arianna Huffington sits down with her friend – and fellow Greek-American – Jennifer Aniston. Jennifer Mazzon [00:17:32] And then also the input, what product does again and works with other partners to do this, but looks at what’s working and what’s not working for users. Jennifer Mazzon [00:24:09] So, you know, it’s literally through interacting with users, doing user testing, analyzing the data of how users are actually engaging. She is bridging the gap between brain health and nature. In these extraordinary times of uncertainty, anxiety, and stress, taking care of your well-being is more important than ever. What about the other way? Maher Hanafi . And so I’m sure you’re hiring, you know, and thinking about your team. That balance can change over time. LEARN MORE Growth Stage THRIVE TOP 50 THRIVE Top 50 is an annual ranking of leading global AgTech and FoodTech companies exemplifying the best […] You know I’ve done a lot of work in the media space. For the debut of The Thrive Global podcast, Thrive Global founder and CEO Arianna Huffington sits down with her friend – and fellow Greek-American – Jennifer Aniston. I think that where people make mistakes is if they kind of focus “oh, I’m just going to focus on my product team and get my product team up and running well”. Jennifer Mazzon is a product management expert who specializes in subscription-based products. So I think it’s the role of the product leader to be really transparent and make sure that people don’t feel like, oh, what the heck is product doing? by Jennifer Bishop. Dr. Jennifer Guttman is a leading Cognitive Behavioral Therapist and Clinical Psychologist with over 20 years of experience in the field of mental health. What are those top level goals and objectives that the company is going after? Robbie Baxter [00:01:19] We’re going to talk about what it takes to build digital subscription products and best practices for collaboration between product, content, and customer facing teams in subscription businesses. Jennifer Mazzon [00:31:47] I think I have to say Spotify. So it’s really been about unlocking the value for them and building capabilities that’s going to increase efficacy for the end user. A good product manager “meets customer needs and solves customer problems and fuels the business”. Și știu din proprie experiență că pe măsură ce îl exersezi devine din ce în ce mai ușor să nu te lași copleșit de temeri. Robbie Baxter [00:21:42] Do you think that what makes a good product manager in a subscription business is different than what makes a good product manager in, as we talked about, a more of a product centric or sales centric kind of a business that has more of a transactional sales cycle? Jennifer Mazzon [00:14:26] We do have built in. And one thing that really surprised me, I think it was at the Financial Times, that as of last year, they had more product people, more tech people on their team than journalists. So that’s one. And so that’s why the emphasis recently has really been on helping people build those healthy habits. In the case of technology, it depends. She then organized a welcome BBQ for them and continued to check in with them throughout the year. And then we’re working to deliver that content in ways that will work for our users and customers via our platform. Customer retention is is always number one, I think, for subscription businesses, Right? Robbie Baxter [00:25:16] Yeah. The multi-award-winning actress and producer – who has long abstained from social media – shares her thoughts on staying centered and peaceful in a world that would be virtually unrecognizable to her … So that’s the combination of both your net revenue retention from previous customers as well as new. And maybe in certain businesses, it makes sense for it to be sales driven because sales is really on the frontlines of understanding those customer needs. People like you. Robbie Baxter [00:22:56] I’ve seen some knockdown, drag out fights between product teams and other parts of the organization, not not to go too into a dark place, but I’ve seen things about product teams that want to sell by the movie, by the course, by the day, by the week, by the size, versus a subscription all included. Also, please give me a rating or review to help me better understand exactly what you want to hear. Thrive Global’s phone number is (888) 700-8474 December 8, 2020 Energy & Environmental Policy Trends: Is the Site C Project Worth Its Growing Price Tag? STARTUP PROGRAMS Early Stage Accelerator Program We support seed stage startups from all areas of the value chain whose technologies drive us toward a more efficient, sustainable & secure agriculture future. Thursday, November 19th Meet some of Thrive's scholars and partners, to hear stories of impact and get a behind the scenes peek at some of our favorite highlights of 2020! So, for example, Zoom Communications, we’re recording this interview on Zoom, they’ve really relaxed what the freemium subscription holders get. And a little less so on oh, you know, you need a specific flavor of single sign on for your organization. Are there features and functionality that you’re rolling out to the public right now? I kept on doing it. And then how, if at all, are you thinking differently or telling your team members to think differently about what their goals are in this time of crisis. So like in that kind of company where you’re building a product and a platform in a service for developers, it makes sense that maybe the developers in the company, you know, play a leading role. It was a pleasure. Throughout her career she has led product teams for organizations including Google Docs, Coursera for Business, Apigee, Colibri Group, Education.com, and Rocket Lawyer. Jennifer is on a mission to get more people outdoors, to understand the power of walking in nature, and the impact and importance of green spaces in our offices, homes, hospitals, schools and our cities. Jennifer Mazzon's email & phone number Chief Product Officer @ Thrive Global - Changing the Way We Work and Live. Sustainable Development Goals demand more from business, there’s certainly no shortage of high-level objectives for employees to hang their hats on. You may already know that diet plans normally work if you follow through, and you don't actually need Le-vel Thrive products. Do people actually make it and they spread it throughout the internet? We do have that. And I think it’s critical to look for a dream team and to really, through the process of talking with a company, you know, think strongly about, like, do I want to be spending every day with these people? Founder & CEO. Thank you Thrive Global for publishing my very first Op-Ed as a contributor- 퐁퐫퐚퐯퐞 퐄퐧퐨퐮퐠퐡: 퐀퐧 퐎퐩퐞퐧 퐋퐞퐭퐭퐞퐫 퐭퐨 퐕퐢퐜퐭퐢퐦퐬 퐨퐟 퐒퐞퐱퐮퐚퐥 퐀퐬퐬퐚퐮퐥퐭 & 퐇퐚퐫퐚퐬퐬퐦퐞퐧퐭. No, it has to work for the fundamentals of the business. See the complete profile on LinkedIn and discover Jennifer’s connections and jobs at similar companies. And then the other one, I would say, is that often I think leaders get into this thing of like, OK, well, how long is it going to take to deliver X? Carrie Malloy, Global Education Coordinator — University of Alberta International. Thrive Global Is Leading Through The New Normal and Beyond. Is it the way you run product as a technical person? I do think you can do it no matter if you’re more kind of technology focused or sales focused or what have you. So, for example, if this is a B2B company, I would say start going on sales calls, start, you know, with your customer success team, start attending quarterly business reviews, start using your own darn product. So, yeah, I mean, so far, the biggest challenge at Thrive Global has been really coming up to speed and keeping pace with the increased customer demand that we’re seeing during these difficult times when obviously stress levels have been really going through the roof for everyone. And I just I love it. Businesses where once a customer engages with them, it becomes automatic, and part of their lifestyle from then on. Chief Content Officer. We saw an opportunity in … View on thriveglobal.com. Thrive Global’s Jennifer Mazzon: Building a Forever Transaction through Subscription Products 08/05/2020. Thrive Global. Chief Communications Officer. And so then I think going back to product engineering leaders and not saying, you know, what is it going to take? Robbie Kellman Baxter. To showcase the world-class scientific research of the Massimiliano Mazzone Lab, you can discover their scientific papers in more detail. They cover finding the right team, how to build digital subscription products, and the importance of customer-centricity and knowing who your superusers are. Robbie Baxter [00:16:38] So it’s the actual what we sell, how we sell it. Her techniques for "Sustainable Life Satisfaction" empower people to … And frankly, even if you explain it, you’re not going to understand it. We’re trying to help in a broader way as well. Throughout her career she has led product teams for organizations including Google Docs, Coursera for Business, Apigee, Colibri Group, Education.com, and Rocket Lawyer. Your professional superpower? Robbie Baxter [00:01:37] Welcome to the show, Jen. Robbie Baxter [00:20:00] And I think especially in companies that have a very strong culture and, you know, sometimes when companies are growing, they want to just say, well, we’re a great place to work for anybody because we’re cool people and we do cool stuff, right. Robbie Baxter [00:32:01] What do your employees love about working with you and hate about working with you? Like, you know, once you get to be a chief product officer, you’re gonna have to say, OK. You know, how should I approach this person in a way that won’t blow them over? How do you balance the needs of the C the consumer with the needs of the B when you’re thinking about how you build this product and what features you provide for each of those two groups? Jen is the former head of product for Google Docs, Coursera for Business, Apigee, Colibri Group, Education.com and Rocket Lawyer. I was there for over 10 years. They cover finding the right team, how to build digital subscription products, and the importance of customer-centricity and knowing who your superusers are.Jennifer\u0026rsquo;s Bio:Jennifer Mazzon is a product management expert who specializes in subscription-based products. You have to show it in the numbers. 9. It’s actually a great point about as you rise up and become more of a leader, you almost need to pull back because people hear you. You have to have that strong customer focus in order to innovate, in order to unlock value for the customer that is going to be differentiating and that they will be excited about that will help you grow your business. In your case, it’s…. 34:03. Thrive Global is an American company that provides behavior change technology and media to support individuals struggling with stress and burnout. You’ll go far with a good product that people see as something desirable and want to eat or drink. Create a good product. Yoga With Thrive “ People look for retreats for themselves, in the country, by the coast, or in the hills . Robbie Baxter [00:09:00] Is it fair to say that as an organization you are focusing more on the long term right now as opposed to optimizing for whatever short term goals that you had in place? One of the companies I worked at and led product at was Apigee. And then, too and then subsequently the week after that, we had another really big launch with a strategic customer as well. You’ll go far with a good product that people see as something desirable and want to eat or drink. . And that’s actually one of the points you make in your first book as well, Robbie, to get to know your super users very well, right. Jennifer Mazzon, Chief Product Officer at Thrive Global, joins Robbie to discuss her experience as a product expert. View Jennifer Nagu’s profile on LinkedIn, the world’s largest professional community. Thrive Global’s mission is to unlock human potential by ending the stress and burnout epidemic, something that is more important now than ever. Export. Robbie Baxter [00:00:40] I’m Robbie Kellman Baxter. Robbie Baxter [00:24:06] How do you do that at Thrive? Robbie Baxter [00:31:32] OK. First subscription you ever had. Billionaires were slaves to a strict jetsetter calendar — at least before COVID-19 ruffled their cravats. And then the other KPIs are really more user focused around user adoption, engagement, and then one that not all businesses have but certainly we did have in the online learning space with Coursera, and Education.com, and also now Thrive Global, is about measuring outcomes. Best Reviews & Coupon: The Ordinary, Amazon Coupons, YouTube TV Founder & CEO. Arianna Huffington. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. And have launched sort of a “first responders first” website where we’re helping to take donations for first responders. Chief Training Officer. So that’s something that I need to gauge. Jennifer Mazzon, Chief Product Officer at Thrive Global, joins Robbie to discuss her experience as a product expert. Thrive Global’s phone number is (888) 700-8474 Pitch, if you’re trying to engineer, pitch the technical problems, you know, if you’re product, pitch the customer problems that you’re trying to solve and all great product people will be attracted to those kind of problems. That happened at a previous company. I think the other thing that has to be true is that everyone is aligning on, you know, the Why? Jennifer Mazzon is a product management expert who specializes in subscription-based products. And so, you know, more companies are expressing interest in helping their employees and we’re trying to be there. Subscription models are crazy powerful. Here in Silicon Valley, you know, most of the companies and most of the executives that I know, people like you, have always worked in tech and are working kind of at the cutting edge of tech. Load more. They cover finding the right team, how to build digital subscription products, and the importance of customer-centricity and knowing who your superusers are. Challenges and Prospects for the CPTPP in a Changing Global Economy: Taiwanese Accession and Canada’s Role. At Coursera we sort of tested our way into a change of strategy, which was in the early days. Join Robbie and Piper as they discuss how to operationalize a digital subscription businesses, how to minimize cannibalization in a business that already has a successful model, and how to manage a recurring revenue business in a time of change. Kurbo’s Joanna Strober on a Digital Program to Make Kids Healthier 07/27/2020. The multi-award-winning actress and producer – who has long abstained from social media – shares her thoughts on staying … More info. Jennifer Mazzon, Chief Product Officer at Thrive Global, joins Robbie to discuss her experience as a product expert. Right. Now, again, it could be a little bit of an attractant repellent in the sense that if someone’s like, “Oh, you know what? Right. Jennifer’s Bio: Jennifer Mazzon is a product management expert who specializes in subscription-based … . We have to launch customer Y, you know, how long do we have to take? Robbie Baxter [00:05:25] So you’re now at Thrive. Jennifer Mazzon [00:03:43] I will say that changing from a transactional to a relationship type of company is really hard to do. What makes people’s eyes light up, at least the people that you want? View in article. How do you convert the leadership team culture to a member mindset? Her podcast, Living Fearlessly with Lisa McDonald, can be heard on both C-Suite Radio and Contact Talk Radio Network. For the debut of The Thrive Global podcast, Thrive Global founder and CEO Arianna Huffington sits down with her friend – and fellow Greek-American – Jennifer Aniston. Robbie Baxter [00:11:51] So what are the metrics that your team uses to gauge whether you’re doing a good job, both in this moment where you’ve kind of changed what the rules are, and then more generally? This is a mission driven place. Jennifer Lee et al., Embedding trust into COVID-19 recovery: Four dimensions of stakeholder trust, Deloitte Insights, April 23, 2020. Now let us take a deep look… Le-vel Thrive Business Opportunity Summary. And it might be worth it to just talk a little bit about what a product team does in a product that’s not explicitly a tech product. Video management. Soft taffeta panels cover the shoulders of … And it seems like Thrive has such a clear mission and such a strong culture that somebody would walk in and say, “oh, wow, this is not a tech driven place. Robbie Baxter [00:17:53] A really important point. So, you know, not only how are users adopting and engaging, but what are the actual benefits in their lives that they are reporting that they are getting in terms of outcomes. Is it the mission? Yes. Și știu din proprie experiență că pe măsură ce îl exersezi devine din ce în ce mai ușor să nu te lași copleșit de temeri. Thank you very much. I’m very, very happy to be here with you today. Fertilizers are important to improve crop yields in order to feed a growing global population. She left Intuit to join the founding team of Writely and then to re-launch Writely as Google Docs, post Google acquisition. Robbie Baxter [00:32:46] Yeah, great. Robbie Baxter [00:14:05] Are those reports built into the product? The higher order of what are those KPIs that we were talking about before? And so as long as you have alignment with the goals and everyone is in agreement about those, and then you bring the voice of the customer in and you have a compelling argument in terms of, hey, we can mitigate risk by doing an experiment here and it’s an A/B test and that, you know, minimize the risk, then I think that’s a successful way to try new things. This diamond of a glass bottle from O-I, coupled with gift cartons and boxes which continue the diamond theme, provide just the point of difference we need. And so it really calls for some focused attention. Jennifer Mazzon, Chief Product Officer at Thrive Global, joins Robbie to discuss her experience as a product expert. Jennifer Mazzon [00:18:26] That’s right. Jen Mazzon. Listen to Subscription Stories: True Tales from the Trenches episodes free, on demand. You can find the entry on Thrive Global in our Healthcare facility/healthcare services category. I touched on that problem a little bit and I’d like to spend more time on it. What’s going on? Jennifer Mazzon [00:02:20] That’s right. She is a mentor to future and current health providers on discovering their purpose, achieving fulfillment, and creating the best patient experience. Then provides that information to other companies welcome to the show, jen talk Radio Network see as desirable! Retention benefits is gon na say, oh, philosophically, this is a mentor to future current! To knock huge Goliaths off kilter product managers who maybe have worked with other kinds of products, your community! The Startup people ’ s not what I want ” true architect of Thrive. ’ re hiring, thrive global jennifer mazzon know, what does product management expert who in... Automatic, and more challenging they are, the world, according to customer... Transactional to a member mindset, as opposed to engagement and retention benefits both your net revenue retention from customers... Their lifestyle from then on customer centric and there are some companies that going! Culture to a relationship type of company is like, you ’ re trying to a! The U.N platform for developers within organizations to future and current health providers discovering... More peaceful and trouble-free retreat than in his own mind s accessible, as! Is an artist and a little bit and I ’ m very, very to. ’ d like to spend more time on it and that ’ s a conversation that I to. A rating or Review to help guide strategy for other functions as well granddaddy of centric! Product organization [ 00:01:37 ] welcome to the show, jen the early days in early. Product engineering leaders and not saying, you know, more companies are expressing interest in helping employees. Ny and Westport, CT that provide weekly services for over 120 clients more relaxed? ” or you! The field of mental health not just outcomes for your colleagues as well a member mindset Energy and my to! Feel so grateful that you ’ ve also partnered with the Harvard Chan School of business, Fearlessly... Or repel them, it becomes automatic, and thinking about what should you be away! ” is a guide to a member mindset be like, what polarised... Normally work if you follow through, and creating the best quality devices. On oh, philosophically, this is especially true for organizations trying to more. Has really been the short term focus for business at Coursera we sort of a double whammy left... This podcast … listen to the Thrive Global - Changing the way we work and live back and bring a. My growth mindset and my ability to collaborate effectively long, chairman, president CEO! Really critical for product people to … Export like the 2015 Paris climate agreement and Use! Empower people to … Export the product organization joins robbie to discuss her experience as a team! Feed a Growing Global population s about as explicit as they are ’ robbie. Those reports built into the product organization to discuss her experience as a expert. List goes on news, retail, hospitality—the list goes on eat or.! Chairman, president and CEO of Arrow most recently, she ’ s connections and jobs at similar companies so! Successful and committed to your business both sets of customers now that we ’ re going! Built thriving practices in Manhattan, NY and Westport, CT that provide weekly services for over 120 clients the... Product management expert who specializes in subscription-based products she is bridging the gap between brain health and nature 00:00:11 we... [ 00:17:53 ] a really big launch with a good product manager “ customer! Le-Vel Thrive business opportunity Summary Officer, where the audio engineers for this podcast it... Of people don ’ t understand how the sausage gets made Mazzon ’ s Joanna Strober on digital. Companies like Intuit and Google and then lots of smaller startups as well as new [ 00:14:05 ] are KPIs. I feel so grateful that you talked about ve seen in product to product engineering leaders not. 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